Amsterdam's labyrinth of canals, tulip-scented streets, vibrant art scene and
laid-back attitude have charmed visitors for centuries. The city works as hard as it
plays. Since its golden age in the 17th century, Amsterdam has occupied a prominent
position in world trade. Its central location and its seaport complex (the fifth largest
in northwestern Europe) have certainly helped. The city is renowned for its new media
and biotechnology industries. The numerous Netherlands-based ventures that have made
Amsterdam their headquarters include KLM, Heineken, Philips, ABN Amro and ING Group.
