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SkyTeam Headlines

SkyTeam and Coca-Cola Take to the Airwaves With Launch of Joint Advertising Sponsorships
Series of broadcast sponsorships is first shared marketing initiative for partners

NEW YORK, November 11, 2003 - SkyTeam and Coca-Cola announced today they will jointly sponsor a number of programs aimed at business travelers on select global broadcast networks. The sponsorships include the airing of five-second promotional spots that reinforce the partnership between SkyTeam and Coca-Cola, which began in 2002. The first phase of advertising begins airing this week in a number SkyTeam key markets during weather segments on CNN (United States, Latin America, Europe and Asia), CNBC (United States, Europe and Asia) and BBC World (worldwide).

"We are delighted to launch a campaign that provides worldwide exposure for the alliance, Coca-Cola and our partnership," said Rachel McCarthy, leader of SkyTeam's communications working group. "Since we both cater to the global traveler, the widely-viewed weather segments are ideal forums for our sponsorship."

The landmark 2002 agreement between SkyTeam and Coca-Cola included provisions for cross-promotional marketing efforts between the alliance and the soft drink giant, bolstered by a fund dedicated to joint sponsorship initiatives. Created by BETC Euro RSCG, the current campaign is scheduled to run through December.

"SkyTeam realizes that travelers need easy access to certain pre-trip information," said McCarthy. "Be it destination advice on skyteam.com, or weather forecasts on television, the alliance is committed to making travel more convenient for our passengers."

SkyTeam is the global airline alliance partnering Aeromexico, Air France, Alitalia, CSA Czech Airlines, Delta Air Lines and Korean Air. Through one of the world's most extensive hub networks, SkyTeam offers its 212 million annual passengers a worldwide system of more than 7,600 daily flights covering all major destinations. In 2002, Global Finance magazine named SkyTeam the best airline in their list of the "Best Global Companies."

Visit SkyTeam on the Web at www.skyteam.com.

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